Tuesday, 15 November 2011

Competitors


Shown here are some of the main competitors of the brewery locally they have Badges, Woods And Fullers.




The badges packaging is a smart box, which contains to beers and cheese and another item. The packaging design look simple and doesn’t scream badgers beer.



However the fullers box look a lot more luxury and expensive as the inside I velvet and padded it also comes with a glass. The packaging looks quite expensive and not very eco friendly, there also look to be a lot of unused space.



Finally the wood packaging looks clean and has a good simple design the packaging has the bottles visible so customers can see what they are purchasing and they have kept it eye catching by using less text and simple colour packaging.


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