Net ( Idea 6 )

Net and Prototype Idea 6

Packaging Net

Front Of Packaging

Side View

Packaging back View 

The final back packaging will be tied with much shorted twine

The packaging shown above would firstly be tied with much better string I would want to use a rustic type of string to give the eco effect however the packaging is constructed using one single piece of card which folds over all the bottles and a small bow with would hold the condiment to the cut out piece of cardboard in the middle. After looking at this packaging for a while I decided that it did need to have windows cut out so that the labels on the bottles were visible and when packaging boxes can be placed onto a pallet and a sheet of card can be placed on top for more to be stacked on top off.

Competitors

Shown here are some of the main competitors of the brewery locally they have Badges, Woods And Fullers.

The badges packaging is a smart box, which contains to beers and cheese and another item. The packaging design look simple and doesn’t scream badgers beer.

However the fullers box look a lot more luxury and expensive as the inside I velvet and padded it also comes with a glass. The packaging looks quite expensive and not very eco friendly, there also look to be a lot of unused space.

Finally the wood packaging looks clean and has a good simple design the packaging has the bottles visible so customers can see what they are purchasing and they have kept it eye catching by using less text and simple colour packaging.

QR Codes

What Are QR codes?

They look like this:

They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.


QR Code Uses

1. SWAG and Self Branding

---

Users can embed code with text or links to their favorite images, music and sites. Upon creating a QR code, Snappr then offers you a chance to transfer the bar codes to hats, mugs and even baby gear. Because the point of the code is to provide additional info to passersby, there are a ton of potential uses for it.  You can proactively provide speed dates with background info, fundraise on-site during charity events, or simplyadvertise.

I’d avoid any permanent tattoos, but these temporary ones could be cool promo pieces. 

---

2. Geo-Based Reviews and Tours

---

A pilot program between CitySearch and Antenna Audio began in Spring 2008. Reviews and audio snippets were embedded into codes on San Francisco historical landmarks and restaurants. Foodies and tourists enjoyed self-guided tours of the Bay.

In a year, despite the fact that the same codes will remain posted on the same landmarks and restaurants, tours may evolve into something drastically different. If a QR code is linked to a public review site, a wiki, or a forum, anyone can lend a hand in chronicling a site’s history. Obviously this has its pros and cons.

---

3. Green Ticketing

---

This summer Eventbrite, tested a QR code program for concert and party registration. Meant to increase efficiency and reduce waste, this type of registration will likely become more popular as camera and scanner technology improves.  In the future, codes could be used to signify race checkpoints with sports fans tracking their favorite cyclists and motorists in real time from their phones.

---

4. Geek Chiq Fashion

---

Lendorff.Kaywa produced only 500 high-end limited edition Space Invaders QR code scarves . Meanwhile,QRCode Commando Nerd p8tch offers a slightly more affordable “p8tch” to sew to bags and clothing. The patches are less likely to be used for branding than the Snappr merch as they link to a URL on the Swiss domain p8t.ch and users must then redirect. That being said, you’ve always got the opportunity to elegantly Rickroll your unsuspecting public.

---

5. Secrets & Acts of Defiance

---

In 2007, the Pet Shop Boys released a single criticizing the British national identity card concept. The single came complete with a QR code linked to the critique. Fine, you don’t like the Pet Shop Boys. Still, it’s interesting to see that the codes can be used to subvert regimes.

Environmentalists can sticker products and link to corporate crimes, artists can satirize the man by postering government buildings, and Kevin Bacon can finally organize a footloose dance-off free of oppressive townies. The potential for activism and buffoonery is limitless. You are the master of your QR Code Destiny!